We grow startups through rigorous experimentation

Our team have helped B2C Startups and successful brands grow.

Building scalable growth for startups through experimentation.


We apply an internal experimentation growth process based on experience  aiming to help B2C startups gain new customers and retention minimising their risks and scaling new wins.

Custom Frameworks

An effective proprietary custom framework to analyse user needs in order to define a new hypothesis, prioritise new ideas and run A/B Testing.

What we do

Growth Marketing Specialists.
Idea generation, Testing and Execution.

Exploring latent customer needs

Our proprietary framework aims to collect better data and identify latent customer needs in idea generation. With a design thinking approach at its core, we help to generate better hypotheses.

Implementing growth funnnel metrics and tactics

From Awareness to Retention. Defining OMTM for each step by testing new tactics to help eCommerce and Mobile apps scale new wins.

Running A/B Testing Rigorously

Formulating a clear plan, running tests and analysing data to achieve statistical significance. Combining key metrics to measure results and assumptions.

a b testing theplay

Get to know us


Nicola Rubino

Francesco Palumbo
Social Media Consultant

Francesco Palumbo

Happy Clients

We’re proud to have worked with