Following our recent growth, the ThePlay team is excited to announce to be now an Adjust Solution Partner Agency certified for mobile apps.
Adjust is the industry leader in mobile measurement and fraud prevention, measuring all the marketing campaigns and understanding the user journeys that flow through mobile apps.
Adjust Global Solutions Network
Adjust Solutions Partners are a global network of agencies and consultancies providing strategic and operational support to app marketers. ThePlay’s team is proud to be now part of the Adjust global network available to offer consultancy to new additional clients interested in growing their apps in gaming.
Measuring Success of Mobile Game Influencers
Back in June 2021, we approached the Adjust team not only to understand the user journey clearly with mobile app attribution. We needed to measure conversions that coming from influencer marketing campaigns across different platforms in the gaming industry.
Gaming creators promoted apps across Twitch, YouTube Gaming and/or additional Social Media simultaneously. By working closely with Adjust our clients are now able to track multi-channel conversions to discover which channels perform best and how to maximise LTV (ROAS).
Any questions?
If you are a mobile game developer or a marketing manager interested in promoting apps through Twitch and YouTube gaming, don’t hesitate to Book a 1-on-1 Free consultation to learn more 🙂
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