Nico Rubino, Author at ThePlay

July 21, 2021

ThePlay has become an Adjust Solution Partner Agency

Following our recent growth, the ThePlay team is excited to announce to be now an Adjust Solution Partner Agency certified for mobile apps. Adjust is the industry leader in mobile…

Nico Rubino

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Audience Analysis

March 1, 2021

Mobile Game Audience Analysis: Who Are The Gaming Enthusiasts?

While other forms of entertainment are experiencing declines, gaming is growing year over year. Gaming is the new world’s favourite form of entertainment that is generating more revenue than TV,…

Nico Rubino

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Case Study

February 18, 2021

Smaller Screen, Bigger Success – PUBG Mobile Review

Written by

Nico Rubino

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Growth Strategies

February 10, 2021

Facebook Ads Naming Convention. How to Keep Your Account Organized

If you landed here you must be curious and it also means you know already what the Facebook naming convention is and why it is important for the efficiency of…

Nico Rubino

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Growth Strategies

February 8, 2021

Google Ads Broad Match Modifier Keywords Are Gone. What’s Next?

Keyword structure matters. Close your eyes and try to structure cross-campaigns to reduce overlapping back in 2016. Back in the day, setting up our Pay-Per-Click campaigns we had to be…

Nico Rubino

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Audience Analysis

January 7, 2021

5 Effective Strategies to Engage Gen Z

Whether you work as a CMO, Growth Strategist, or Startup founder you may find yourself in need to create marketing strategies targeted to younger audiences. We have published this new…

Nico Rubino

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Audience Analysis

December 28, 2020

[Infographics] Gaming Audience 2020

Gaming is one of the most growing industry providing huge opportunities for marketers. The value and volume of gaming worldwide have increased significantly over the past decade, also over the…

Nico Rubino

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Case Study

December 23, 2020

Why is Fortnite Called Fortnite?

Fortnite is a competitive game released in 2017 by

Nico Rubino

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Behind The Scenes

December 21, 2020

Our Beginning | theplay

Between Hope, Ambition and Determination. This is officially the first blog post published on theplay's website. Although we are already active with daily posts and stories on Social Media,…

Nico Rubino

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