Gaming is one of the most growing industry providing huge opportunities for marketers. The value and volume of gaming worldwide have increased significantly over the past decade, also over the last few months during the pandemic as people were forced to stay at home. According to Statista, the gaming industry is forecast to grow even further in the next few years, surpassing 200 billion U.S. dollars in 2023. Console games make up almost a third of the revenue generated from the players in the industry.
Also, mobile games represent a large part of the business: in 2019 in the US it was worth almost 10B and is expected to grow to over 11B dollars in 4 years.
Gaming Audiences Analysis
In the light of the positive trend mentioned above, the question marketers need to answer before implementing any marketing strategies is the following: who plays games in 2020? What are their behaviour and purchase intent?
At ThePlay we have gathered data from official sources including Statista and Twitch.tv to create a new infographic you find available on this blog post. It is named “2020, Gaming Audience Analysis”.
Click here to download the infographic. 👈
Further Analysis
Whether you are a Growth Marketing Manager or a student, you might find also it useful to investigate further on this topic: below you find additional data about the gaming audience and its demographics
Data: 2020, US Market:
- 46% of gamers watch gaming related contents;
- 40% of gamers have bought a new game after watching a content creator or a friend playing with it.
- +18M people playing games YoY in the US;
- 15 hours is the average time spent playing video games. In 2019 it was 13 hours.
- 60% of gamers play video games daily.
- Game subscriptions: 28% of gamers subscribed at least to one.
- 45% of US gamers are women
- 70% of parents believe video games have a positive influence on their children’s lives
source: techjury.net and npd.com
New research and infographics will be soon published to help your marketing team make better decisions.
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