Growth Strategies

Growth marketing strategies and tips to engage players and gamers.

Google Ads Broad Match Modifier Keywords Are Gone. What’s Next?
Update BMM Google Ads The Play

Google Ads Broad Match Modifier Keywords Are Gone. What’s Next?

Keyword structure matters. Close your eyes and try to structure cross-campaigns to reduce overlapping back in 2016. Back in the day, setting up our Pay-Per-Click campaigns we had to be…

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8 App Store Optimization (ASO) Tips to Boost Your Performance
ThePlay 3 ASO Tips

8 App Store Optimization (ASO) Tips to Boost Your Performance

As a marketer are you wondering how to rank your mobile game in 2021? Do you need to reach more gamers? Discover how the ASO (App Search Optimisation) works is…

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